Social Media and Public Relations
( 30 Modules )

Module #1
Introduction to Social Media and Public Relations
Overview of the importance of social media in public relations and the scope of the course

Module #2
Understanding Social Media Platforms
Overview of popular social media platforms, their features, and user demographics

Module #3
Setting Up Social Media Accounts for PR
Step-by-step guide to creating and optimizing social media accounts for public relations purposes

Module #4
Developing a Social Media Strategy
How to create a social media strategy aligned with public relations goals and objectives

Module #5
Content Creation for Social Media
Tips and best practices for creating engaging content for social media platforms

Module #6
Visual Content Creation
How to create effective visual content such as images, videos, and infographics for social media

Module #7
Social Media Advertising
Introduction to social media advertising, including Facebook Ads, Twitter Ads, and LinkedIn Ads

Module #8
Influencer Marketing
How to identify, partner with, and leverage influencers for public relations and social media campaigns

Module #9
Social Media Analytics and Measurement
How to track and measure social media performance using analytics tools

Module #10
Crisis Communication on Social Media
Best practices for handling crisis communication on social media

Module #11
Social Media and Reputation Management
How to monitor and manage online reputation using social media

Module #12
Social Media and Event Planning
How to use social media to promote and amplify events

Module #13
Social Media and Content Marketing
How to use social media to support content marketing efforts

Module #14
Social Media and Public Affairs
The role of social media in public affairs and policy communication

Module #15
Social Media and Stakeholder Engagement
How to use social media to engage with stakeholders and build relationships

Module #16
Social Media and Media Relations
How to use social media to build relationships with journalists and influencers

Module #17
Social Media and Employee Advocacy
How to empower employees to become social media ambassadors for the organization

Module #18
Social Media and Governance
Best practices for social media governance and compliance

Module #19
Social Media and Risk Management
How to identify and mitigate risks associated with social media use

Module #20
Social Media and ROI Measurement
How to measure the return on investment of social media efforts

Module #21
Social Media and Content Calendar Planning
How to plan and implement a content calendar for social media

Module #22
Social Media and Team Management
Best practices for managing a social media team and delegating tasks

Module #23
Social Media and Tools and Technology
Overview of social media management tools and technology

Module #24
Social Media and Industry Trends
Current trends and future directions in social media and public relations

Module #25
Case Studies in Social Media and Public Relations
Real-life examples of successful social media and public relations campaigns

Module #26
Social Media and Ethics
Ethical considerations for social media use in public relations

Module #27
Social Media and Global Communications
How to adapt social media strategies for global audiences and markets

Module #28
Social Media and Accessibility
Best practices for making social media content accessible to all users

Module #29
Social Media and Personal Branding
How to use social media to build a personal brand

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Social Media and Public Relations career

WIZAPE

ONLINE RESOURCES

ABOUT WIZAPE

ONLINE PORTAL

Our priority is to cultivate a vibrant community before considering the release of a token. By focusing on engagement and support, we can create a solid foundation for sustainable growth. Let’s build this together!

We're giving our website a fresh new look and feel! 🎉 Stay tuned as we work behind the scenes to enhance your experience.
Get ready for a revamped site that’s sleeker, and packed with new features. Thank you for your patience. Great things are coming!

CONTACT-US PRIVACY POLICY

Social Media and Public Relations ( 30 Modules )

Social Media and Public Relations
( 30 Modules )