Module #1 Introduction to Strategic Business Planning Define the importance of strategic planning and its role in driving business success
Module #2 Understanding the Business Environment Analyze the internal and external factors that influence business strategy
Module #3 Defining Mission, Vision, and Values Develop a clear mission, vision, and values statement that guides business decision-making
Module #4 Conducting a SWOT Analysis Identify strengths, weaknesses, opportunities, and threats to inform strategic planning
Module #5 Market Analysis and Competitor Research Gather and analyze market data to understand customer needs and competitor strategies
Module #6 Customer Segmentation and Targeting Identify and prioritize customer segments to drive business growth
Module #7 Product and Service Development Develop a product and service strategy that meets customer needs and drives revenue
Module #8 Pricing and Revenue Streams Determine pricing strategies and revenue streams that align with business goals
Module #9 Marketing and Sales Strategy Develop a marketing and sales strategy that drives customer acquisition and retention
Module #10 Operations and Supply Chain Management Optimize operations and supply chain management to drive efficiency and reduce costs
Module #11 Financial Planning and Budgeting Create a financial plan and budget that aligns with business goals and objectives
Module #12 Human Resource Management Develop a human resource strategy that attracts, retains, and develops top talent
Module #13 Risk Management and Contingency Planning Identify and mitigate risks to ensure business continuity and minimize losses
Module #14 Innovation and Entrepreneurship Foster a culture of innovation and entrepreneurship to drive business growth and competitiveness
Module #15 Digital Transformation and Technology Strategy Develop a digital transformation strategy that leverages technology to drive business success
Module #16 Performance Metrics and Benchmarking Establish key performance metrics and benchmarks to measure business success
Module #17 Strategic Planning Tools and Frameworks Apply tools and frameworks such as Porters Five Forces, Boston Consulting Group Matrix, and others to inform strategic planning
Module #18 Change Management and Implementation Develop a change management strategy to ensure successful implementation of strategic plans
Module #19 Strategic Decision-Making and Problem-Solving Apply strategic thinking and problem-solving skills to drive business success
Module #20 Leading and Managing Strategic Change Develop leadership and management skills to drive strategic change and implementation
Module #21 Stakeholder Analysis and Engagement Identify and engage stakeholders to ensure successful strategic planning and implementation
Module #22 Monitoring and Evaluating Strategic Progress Establish a system to monitor and evaluate strategic progress and adjust plans accordingly
Module #23 Strategic Planning for Sustainability and Corporate Social Responsibility Develop a strategic plan that incorporates sustainability and corporate social responsibility
Module #24 Course Wrap-Up & Conclusion Planning next steps in Strategic Business Planning career
