Strategic Sports Marketing Management
( 25 Modules )

Module #1
Introduction to Sports Marketing
Overview of the sports industry and the role of marketing in sports organizations

Module #2
Understanding the Sports Consumer
Segmentation, targeting, and positioning (STP) in sports marketing

Module #3
Sports Marketing Mix
The 4Ps (product, price, promotion, and place) in the context of sports marketing

Module #4
Creating a Sports Brand
Building and managing a sports brand, including brand identity and branding strategies

Module #5
Sports Sponsorship and Partnerships
Types of sponsorships, activation strategies, and partnership management

Module #6
Sports Event Marketing
Strategies for promoting and executing successful sports events

Module #7
Digital Sports Marketing
Using digital channels to reach and engage sports fans, including social media and email marketing

Module #8
Sports Media and Broadcasting
The role of media in sports marketing, including TV, radio, and online broadcasting

Module #9
Player and Athlete Marketing
Marketing strategies for individual athletes and teams

Module #10
Fan Engagement and Experience
Creating memorable experiences for sports fans, including stadium and venue management

Module #11
Sports Marketing Research and Analytics
Using data and research to inform sports marketing decisions

Module #12
Sports Marketing Strategy and Planning
Developing a comprehensive sports marketing strategy and plan

Module #13
Sports Marketing Budgeting and Finance
Managing budgets and financial resources in sports marketing

Module #14
Sports Marketing Ethics and Governance
Ethical considerations and governance in sports marketing, including ambush marketing and corruption

Module #15
Global Sports Marketing
Marketing sports globally, including cultural and language considerations

Module #16
Sports Technology and Innovation
The role of technology in sports marketing, including wearable tech and virtual reality

Module #17
Crisis Management in Sports Marketing
Managing crises and reputation in sports marketing

Module #18
Measuring and Evaluating Sports Marketing Success
Metrics and evaluation methods for assessing sports marketing effectiveness

Module #19
Sports Marketing in Emerging Markets
Marketing sports in developing countries and emerging markets

Module #20
Womens Sports Marketing
Marketing strategies for womens sports and leagues

Module #21
Youth Sports Marketing
Marketing strategies for youth sports and youth demographics

Module #22
Sports Marketing and Social Responsibility
The role of sports marketing in promoting social responsibility and sustainability

Module #23
Sports Marketing and Public Relations
The intersection of sports marketing and public relations, including media relations and crisis communication

Module #24
Sports Marketing Case Studies
Real-world examples and case studies of successful sports marketing campaigns

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Strategic Sports Marketing Management career

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Strategic Sports Marketing Management ( 25 Modules )

Strategic Sports Marketing Management
( 25 Modules )