Tools for Digital Marketing Analytics
( 24 Modules )

Module #1
Introduction to Digital Marketing Analytics
Overview of digital marketing analytics, its importance, and role in business decision-making

Module #2
Google Analytics Fundamentals
Setting up Google Analytics, tracking codes, and basic reporting

Module #3
Google Analytics Configuration
Data collection, goal setting, and event tracking in Google Analytics

Module #4
Google Analytics Reporting
Understanding Google Analytics reports, dimensions, and metrics

Module #5
Google Analytics Advanced Features
Audiences, segments, and custom dimensions in Google Analytics

Module #6
Introduction to Tag Management Systems
Overview of tag management systems, their benefits, and types

Module #7
Google Tag Manager
Setting up and using Google Tag Manager for tracking and marketing

Module #8
Other Tag Management Systems
Overview of other popular tag management systems, such as Adobe Launch and Tealium

Module #9
Social Media Analytics
Measuring social media performance using built-in analytics tools

Module #10
Facebook Analytics
Using Facebook Analytics for measuring Facebook and Instagram performance

Module #11
Twitter Analytics
Using Twitter Analytics for measuring Twitter performance

Module #12
SEO Analytics Tools
Overview of SEO analytics tools, such as Ahrefs, SEMrush, and Moz

Module #13
Search Console and Bing Webmaster Tools
Using Search Console and Bing Webmaster Tools for SEO optimization

Module #14
Conversion Rate Optimization Tools
Using tools like Hotjar, Crazy Egg, and Unbounce for CRO

Module #15
A/B Testing and Experimentation Tools
Using tools like Optimizely, VWO, and Google Optimize for A/B testing

Module #16
Customer Journey Mapping and User Experience Tools
Using tools like Mixpanel, FullStory, and UserTesting for CJM and UX

Module #17
Attribution Modeling and Multi-Touch Attribution
Understanding attribution modeling and using tools like Google Analytics 360

Module #18
Data Visualization and Reporting Tools
Using tools like Tableau, Power BI, and Data Studio for data visualization

Module #19
Marketing Automation Platforms
Overview of marketing automation platforms, such as Marketo, Pardot, and HubSpot

Module #20
Customer Data Platforms
Overview of customer data platforms, such as Segment, mParticle, and AgilOne

Module #21
Predictive Analytics and Machine Learning
Introduction to predictive analytics and machine learning in marketing

Module #22
Data Management Platforms
Overview of data management platforms, such as Lotame, Krux, and BlueKai

Module #23
Putting it all Together:Building a Marketing Analytics Stack
Best practices for building a marketing analytics stack and choosing the right tools

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Tools for Digital Marketing Analytics career

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Tools for Digital Marketing Analytics ( 24 Modules )

Tools for Digital Marketing Analytics
( 24 Modules )