Module #1 Introduction to User Acquisition and Retention Define the importance of user acquisition and retention for mobile apps, and set goals for the course.
Module #2 Understanding Your Target Audience Identify and analyze your target audience, including demographics, pain points, and behavior.
Module #3 -setting Up Analytics for Mobile Apps Set up and configure Google Analytics, Firebase, or other analytics tools to track user behavior and app performance.
Module #4 Measuring User Acquisition Metrics Understand and calculate key user acquisition metrics, including CPI, CPA, and ROI.
Module #5 Organic User Acquisition Strategies Explore strategies for acquiring users organically, including App Store Optimization (ASO) and content marketing.
Module #6 Paid User Acquisition Channels Introduce paid user acquisition channels, including Facebook Ads, Google Ads, and influencer marketing.
Module #7 Facebook Ads for Mobile Apps Dive deeper into Facebook Ads, including ad formats, targeting, and optimization strategies.
Module #8 Google Ads for Mobile Apps Explore Google Ads, including search ads, display ads, and YouTube ads for mobile apps.
Module #9 Influencer Marketing for Mobile Apps Learn how to partner with influencers to reach new audiences and drive user acquisition.
Module #10 User Retention Fundamentals Understand the importance of user retention and introduce key concepts, including user engagement and churn.
Module #11 Onboarding and User Experience Design an effective onboarding process and improve overall user experience to increase retention.
Module #12 Push Notifications and In-App Messaging Learn how to use push notifications and in-app messaging to re-engage users and drive retention.
Module #13 Email Marketing for Mobile Apps Explore email marketing strategies to re-engage users and promote new features.
Module #14 User Segmentation and Personalization Segment users based on behavior and preferences, and personalize the app experience to increase retention.
Module #15 Gamification and Loyalty Programs Design gamification elements and loyalty programs to encourage user engagement and retention.
Module #16 A/B Testing and Experimentation Learn how to conduct A/B testing and experimentation to validate retention strategies.
Module #17 Measuring User Retention Metrics Understand and calculate key user retention metrics, including retention rate, churn rate, and LTV.
Module #18 Building a User Retention Strategy Develop a comprehensive user retention strategy, including setting goals and prioritizing tactics.
Module #19 User Feedback and Sentiment Analysis Collect and analyze user feedback to identify areas for improvement and optimize the app experience.
Module #20 App Store Optimization (ASO) for Retention Optimize app store listings to improve visibility, drive organic traffic, and increase retention.
Module #21 Retention Analytics and Tools Explore retention analytics tools and platforms, including Mixpanel, Localytics, and more.
Module #22 User Acquisition and Retention Budgeting Determine budget allocation for user acquisition and retention, and optimize ROI.
Module #23 Advanced Retention Strategies Explore advanced retention strategies, including predictive modeling and machine learning.
Module #24 Case Studies in User Acquisition and Retention Analyze successful case studies in user acquisition and retention, and apply learnings to real-world scenarios.
Module #25 Course Wrap-Up & Conclusion Planning next steps in User Acquisition and Retention for Mobile Apps career
