Module #1 Introduction to Visual Merchandising Overview of visual merchandising, its importance, and its role in retail
Module #2 Understanding the Customer Analyzing customer behavior, demographics, and preferences to inform visual merchandising decisions
Module #3 Visual Merchandising Objectives Setting clear objectives for visual merchandising strategies to drive sales, brand awareness, and customer engagement
Module #4 Store Layout and Design Designing an effective store layout to optimize customer flow, product display, and visual appeal
Module #5 Visual Merchandising Principles Applying principles of visual merchandising, including balance, contrast, emphasis, movement, and harmony
Module #6 Color Theory in Visual Merchandising Using color to evoke emotions, create moods, and drive sales
Module #7 Lighting in Visual Merchandising Using lighting to create ambiance, highlight products, and guide customer attention
Module #8 fixture and Display Design Designing effective fixtures and displays to showcase products and create visual interest
Module #9 Product Placement and Adjacencies Strategic product placement and adjacencies to drive sales and increase customer engagement
Module #10 Window Displays Creating effective window displays to attract customers, communicate brand message, and drive sales
Module #11 In-Store Signage Designing and using signage to communicate brand message, promote products, and guide customer navigation
Module #12 Mannequin and Fixture Merchandising Using mannequins and fixtures to create visually appealing displays and showcase products
Module #13 Sensory Marketing Using sensory elements, such as sound, scent, and texture, to create an immersive brand experience
Module #14 Seasonal and Promotional Merchandising Creating visual merchandising strategies for seasonal and promotional periods to drive sales and customer engagement
Module #15 Branding and Visual Identity Using visual merchandising to communicate brand values, personality, and messaging
Module #16 Omnichannel Visual Merchandising Creating seamless visual merchandising experiences across online and offline channels
Module #17 Measuring and Evaluating Visual Merchandising Effectiveness Using data and analytics to measure the effectiveness of visual merchandising strategies and make data-driven decisions
Module #18 Budgeting and Resource Allocation Effectively allocating resources and budget to maximize visual merchandising ROI
Module #19 Visual Merchandising for E-commerce Creating effective visual merchandising strategies for online channels, including product photography and styling
Module #20 Social Media and Influencer Visual Merchandising Using social media and influencer partnerships to extend visual merchandising reach and drive engagement
Module #21 Experiential Visual Merchandising Creating immersive and interactive visual merchandising experiences to drive customer engagement and memorable brand experiences
Module #22 Sustainability and Visual Merchandising Incorporating sustainable practices into visual merchandising strategies to reduce waste and environmental impact
Module #23 Visual Merchandising for Pop-Up and Temporary Retail Creating effective visual merchandising strategies for pop-up and temporary retail environments
Module #24 Course Wrap-Up & Conclusion Planning next steps in Visual Merchandising Strategies career
