Module #1 Introduction to Visual Merchandising Defining visual merchandising, its importance in retail, and the role of a visual merchandiser
Module #2 Understanding the Customer Identifying target audience, understanding customer behavior, and creating customer personas
Module #3 Visual Merchandising Principles Exploring the principles of visual merchandising, including balance, contrast, emphasis, movement, and harmony
Module #4 Store Design Fundamentals Understanding the importance of store design, including layout, traffic flow, and fixture planning
Module #5 Window Displays Designing effective window displays, including theme development, product selection, and visual elements
Module #6 In-Store Displays Creating engaging in-store displays, including fixture selection, product grouping, and signage
Module #7 Mannequin and Fixture Styling Styling mannequins and fixtures to create visually appealing displays
Module #8 Lighting Design Understanding the impact of lighting on visual merchandising, including types of lighting and lighting techniques
Module #9 Color Theory and Visual Merchandising Applying color theory principles to visual merchandising, including color psychology and harmony
Module #10 Visual Merchandising for Different Retail Environments Adapting visual merchandising techniques for various retail environments, including department stores, boutiques, and online stores
Module #11 Seasonal and Holiday Displays Creating seasonal and holiday displays, including theme development and visual elements
Module #12 Working with Brands and Vendors Collaborating with brands and vendors to create effective visual merchandising displays
Module #13 Visual Merchandising for Omnichannel Retailing Integrating visual merchandising across online and offline channels
Module #14 Store Design for Different Product Categories Designing stores for specific product categories, including fashion, beauty, and home goods
Module #15 Sustainability and Environmental Considerations Incorporating sustainable and environmentally friendly practices into visual merchandising and store design
Module #16 Measuring the Effectiveness of Visual Merchandising Evaluating the success of visual merchandising efforts, including metrics and data analysis
Module #17 Digital Visual Merchandising Applying visual merchandising principles to digital channels, including social media and e-commerce
Module #18 Experiential Retail and Events Creating immersive retail experiences and events, including pop-up shops and brand activations
Module #19 Visual Merchandising for Small Businesses and Start-Ups Adapting visual merchandising techniques for small businesses and start-ups on a budget
Module #20 Store Design Trends and Forecasting Staying ahead of the curve with the latest store design trends and forecasting future developments
Module #21 Working with Cross-Functional Teams Collaborating with other departments, including marketing, sales, and operations, to achieve visual merchandising goals
Module #22 Visual Merchandising and Brand Identity Aligning visual merchandising with brand identity, including brand voice, tone, and aesthetic
Module #23 Visual Merchandising and Customer Experience Creating a seamless customer experience through visual merchandising, including navigation and wayfinding
Module #24 Visual Merchandising for International Markets Adapting visual merchandising techniques for international markets and cultural differences
Module #25 Course Wrap-Up & Conclusion Planning next steps in Visual Merchandising and Store Design career
