Module #1 Introduction to Voter Behavior Overview of the study of voter behavior, its importance in understanding elections, and the role of campaigns in shaping voter decisions
Module #2 Understanding Voter Decision-Making Theories of voter decision-making, including rational choice, cue theory, and social identity theory
Module #3 Demographic Factors in Voter Behavior The impact of demographic factors such as age, gender, race, and socioeconomic status on voter behavior
Module #4 Political Socialization and Voter Behavior How political socialization influences voter behavior, including the role of family, education, and media
Module #5 Partisanship and Voter Behavior The impact of partisanship on voter behavior, including the role of party identification and party loyalty
Module #6 Issues and Voter Behavior The role of issues in shaping voter behavior, including the impact of policy preferences and issue salience
Module #7 Candidate Characteristics and Voter Behavior The impact of candidate characteristics, including leadership style, ideology, and demographics, on voter behavior
Module #8 Campaign Strategies:Overview Introduction to campaign strategies, including the role of messaging, targeting, and resource allocation
Module #9 Message Development and Testing Developing effective campaign messages, including message testing and polling
Module #10 Targeting Voters Identifying and targeting key voter groups, including demographic and behavioral targeting
Module #11 Field Operations and Get-Out-the-Vote (GOTV) Efforts The role of field operations and GOTV efforts in mobilizing voters
Module #12 Media and Communications The role of media in campaign communications, including advertising, social media, and earned media
Module #13 Fundraising and Resource Allocation Strategies for fundraising and allocating resources in a campaign
Module #14 Data Analytics in Campaigns The use of data analytics in campaigns, including voter data, polling, and predictive modeling
Module #15 Social Media and Campaigns The role of social media in campaigns, including online messaging, mobilization, and fundraising
Module #16 Crisis Management and Reputation Management Managing crises and maintaining a positive reputation in a campaign
Module #17 Voter Microtargeting and Personalization Using data to microtarget and personalize campaign messages to individual voters
Module #18 Get-Out-the-Vote (GOTV) Strategies Strategies for mobilizing voters on election day, including door-to-door canvassing and phone banking
Module #19 Election Day and Post-Election Strategies Strategies for election day, including poll watching and election protection, and post-election strategies, including transition planning
Module #20 Case Studies in Voter Behavior and Campaign Strategies In-depth analysis of recent elections and campaigns, including successes and failures
Module #21 Ethics in Campaigning Ethical considerations in campaigning, including negative advertising and campaign finance reform
Module #22 New Trends in Voter Behavior and Campaign Strategies Emerging trends and innovations in voter behavior and campaign strategies, including the use of artificial intelligence and machine learning
Module #23 International Perspectives on Voter Behavior and Campaign Strategies Comparative analysis of voter behavior and campaign strategies in different countries and contexts
Module #24 Campaign Finance and Election Reform The role of campaign finance and election reform in shaping voter behavior and campaign strategies
Module #25 Voter Turnout and Voter Suppression Strategies for increasing voter turnout and combating voter suppression
Module #26 The Role of Interest Groups and Political Parties The impact of interest groups and political parties on voter behavior and campaign strategies
Module #27 Polling and Survey Research The role of polling and survey research in understanding voter behavior and informing campaign strategies
Module #28 Voter Behavior and Public Opinion The relationship between voter behavior and public opinion, including the impact of public opinion on policy outcomes
Module #29 Campaign Communication and Rhetoric The role of campaign communication and rhetoric in shaping voter behavior and campaign outcomes
Module #30 Course Wrap-Up & Conclusion Planning next steps in Voter Behavior and Campaign Strategies career
