Izibalo zedatha kanye namamethrikhi okumaketha
( 25 Amamojula )

module #1
Isingeniso se-Data Analytics and Marketing Metrics
Uhlolojikelele lwesifundo, ukubaluleka kokuhlaziywa kwedatha ekukhangiseni, nemiqondo eyinhloko

module #2
Izisekelo Zemethrikhi Yokumaketha
Ukuqonda amamethrikhi okumaketha abalulekile, okuhlanganisa i-ROI, i-CPA, ne-CTR

module #3
Ukuqoqwa Kwedatha Nokugcinwa
Isingeniso sezindlela zokuqoqa idatha, izinketho zokugcinwa kwedatha, nokuphathwa kwedatha

module #4
Ukulungiselela Nokuhlanza Idatha
Ukubaluleka kwekhwalithi yedatha, amasu okuhlanza idatha, nokuguqulwa kwedatha

module #5
Izisekelo Zokubonwa Kwedatha
Isingeniso sokubonwa kwedatha, izinhlobo zokubonwayo, nezinqubo ezihamba phambili

module #6
Izibalo Ezichazayo
Ukulinganisa ukuthambekela okumaphakathi, ukuhlukahluka, kanye nokusatshalaliswa kwedatha

module #7
Izibalo Ezingabonakali
Ukwenza okucatshangelwayo kusuka kumasampuli, ukuhlolwa kwe-hypothesis, kanye nezikhawu zokuzithemba

module #8
Ukuhlaziya ukwehla
Isingeniso sokuhlaziywa kokuhlehla okulula nokuningi

module #9
Imihlola Nokuhlolwa kwe-A/B
Ukudizayina nokuhlaziya ukuhlolwa, okuhlanganisa Ukuhlolwa kwe-A/B nokuhlola okuhlukahlukene

module #10
Ukwahlukaniswa Kwekhasimende
Ukuhlukanisa amakhasimende ngokusekelwe kudatha yabantu, yokuziphatha, neyokwenziwayo

module #11
Inani Lokuphila Kwekhasimende (CLV)
Ukubala nokuthuthukisa inani lokuphila kwekhasimende

module #12
I-Marketing Mix Modeling
Ihlaziya umthelela wemikhankaso yokumaketha emiphumeleni yebhizinisi

module #13
Izisekelo ze-Google Analytics
Ukusetha nokusebenzisa i-Google Analytics ukuze kulandelelwe iwebhusayithi kanye nohlelo lokusebenza

module #14
Social Media Analytics
Ukulinganisa ukusebenza kwenkundla yezokuxhumana, okuhlanganisa ukubandakanyeka, ukufinyelela, nokuguqulwa

module #15
I-imeyili Marketing Metrics
Ukulinganisa ukusebenza kokumaketha kwe-imeyili, okuhlanganisa amanani avulekile, amanani okuchofoza, nokuguqulwa

module #16
I-Paid Advertising Metrics
Ukulinganisa ukusebenza kokukhangisa okukhokhelwayo, okuhlanganisa i-CPC, i-CPA, ne-ROAS

module #17
I-Content Marketing Metrics
Ukulinganisa ukusebenza kokumaketha kokuqukethwe, okuhlanganisa ukubandakanyeka, okuholelayo, nokuguqulwa

module #18
Ukuxoxa Indaba Yedatha Nesethulo
Ukuxhumana okuphumelelayo yemininingwane nezincomo kubabambiqhaza

module #19
Marketing Attribution Modeling
Ukunikeza ikhredithi ezindaweni zokuthinta ohambweni lwekhasimende

module #20
Predictive Analytics
Isingeniso kumasu okumodela abikezelayo, okuhlanganisa ukuhlehliswa kwezinto nezihlahla zesinqumo

module #21
Ukufunda Ngomshini Wokumaketha
Isingeniso emicabangweni yokufunda komshini kanye nezinhlelo zokusebenza ekumaketheni

module #22
I-Marketing Automation ne-AI
Ukusebenzisa i-automation ne-AI ukuze kuthuthukiswe izinqubo zokumaketha nokwenza izinqumo

module #23
Izimiso Zokuziphatha Kudatha I-Analytics and Marketing
Ukuqoqwa kwedatha okunesibopho, ukusetshenziswa, nokuhlaziya ekukhangiseni

module #24
Case Studies in Data Analytics and Marketing
Izibonelo zomhlaba wangempela zokuhlaziywa kwedatha nezinhlelo zokusebenza zokumaketha

module #25
Ukugoqwa Kwezifundo & Isiphetho
Ukuhlela izinyathelo ezilandelayo kumsebenzi we-Data Analytics kanye ne-Marketing Metrics

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XHUMANA NATHI INQUBOMGOMO YOBUMFIHLO

Izibalo zedatha kanye namamethrikhi okumaketha ( 25 Amamojula )

Umsizi Wokufunda UlimiNgosekelo Lwezwi

Izibalo zedatha kanye namamethrikhi okumaketha
( 25 Amamojula )

Umsizi Wokufunda Ulimi
Ngosekelo Lwezwi