Ukumaketha
( 25 Amamojula )

module #1
Isingeniso Sokumaketha
Uhlolojikelele lokumaketha, ukubaluleka kwakho, kanye neqhaza labakhangisi ku- todays business landscape

module #2
Understanding Customer Needs
Ukuhlola ukuziphatha kwamakhasimende, izidingo, kanye nokufuna ukuthuthukisa amasu okuthengisa asebenzayo

module #3
I-Marketing Mix (4Ps):Umkhiqizo
Ukuqonda ingxenye yomkhiqizo wenhlanganisela yokumaketha kanye nendima yayo kuqhinga lokumaketha

module #4
I-Marketing Mix (4Ps):Intengo
Ukuhlola ingxenye yentengo yengxube yokumaketha kanye nomthelela walo kuqhinga lokumaketha

module #5
Ingxube Yezokukhangisa (4Ps):Indawo
Ukuqonda ingxenye yokusabalalisa nokusetshenziswa kwengxube yokumaketha

module #6
I-Marketing Mix (4Ps):Iphromoshini
Ukuhlola amaphromoshini ahlukahlukene amathuluzi namaqhinga asetshenziswa ekukhangiseni

module #7
I-Segmentation, Targeting, and Positioning (STP)
Ukufunda ukuthi ungahlukanisa kanjani izimakethe, uqondise izethameli ezithile, futhi ubeke imikhiqizo ngempumelelo

module #8
I-Market Research and Analysis
Ukuqonda ukubaluleka kocwaningo lwemakethe nokuhlaziya ekwaziseni izinqumo zokumaketha

module #9
Competitive Analysis
Ukuhlaziya izimbangi ukuhlonza amathuba emakethe nezinsongo

module #10
Brand Management
Ukuqonda ukubaluleka kobunikazi bomkhiqizo, ukulingana, nesithunzi ekukhangiseni

module #11
Ukukhangisa Nokuhlelwa Kwemidiya
Ukuhlola indima yokukhangisa ekuxhumaneni nokukhangisa namasu okuhlela imidiya

module #12
Izisekelo Zokumaketha Kwedijithali
Isingeniso eziteshini zokumaketha zedijithali, okuhlanganisa inkundla yezokuxhumana, i-imeyili, kanye ukulungiselelwa kwenjini yokusesha (SEO)

module #13
I-Search Engine Optimization (SEO)
Ukuthuthukisa okuqukethwe kwewebhusayithi kanye nesakhiwo sezinga lenjini yokusesha

module #14
Pay-Per-Click (PPC) Advertising
Ukuqonda amamodeli okukhangisa e-PPC kanye namasu okuthuthukisa umkhankaso

module #15
Social Media Marketing
Ukuthuthukisa amasu okumaketha enkundla yezokuxhumana asebenzayo kanye nokulinganisa i-ROI

module #16
I-Email Marketing
Ukwakha nokwenza imikhankaso yokumaketha yama-imeyili eyimpumelelo

module #17
Ukumaketha Okuqukethwe
Ukudala okuqukethwe okubalulekile, okubalulekile, nokungaguquguquki ukuze kuhehe futhi kugcinwe amakhasimende

module #18
I-Influencer and Partnership Marketing
Ukubambisana nabagqugquzeli nozakwethu ukuze kufinyelelwe izethameli ezintsha futhi kwakhiwe ukuqwashisa ngomkhiqizo

module #19
Ukulinganisa Nokuhlola Ukusebenza Kokumaketha
Ukuqonda izinkomba zokusebenza eziyisihluthulelo (ama-KPI) namamethrikhi okulinganisa impumelelo yokumaketha

module #20
I-Data-Driven Marketing
Ukusebenzisa idatha nezibalo ukwazisa izinqumo zokumaketha kanye nokuthuthukisa imikhankaso

module #21
Ukuphathwa Kobudlelwane Bekhasimende (CRM)
Ukuphatha ukusebenzisana kwamakhasimende kanye nedatha ukuze kwakhiwe ukwethembeka futhi kuqhubekisele phambili ukuthengisa

module #22
Marketing Automation
Ukusakaza kanye nezinqubo zokumaketha ngokuzenzakalelayo ukuze kuthuthukiswe ukusebenza kahle nokusebenza kahle

module #23
Ukumaketha Komhlaba Wonke kanye Nomhlaba Wonke
Ukuqonda umehluko wamasiko nokumaketha amasu ezimakethe zomhlaba

module #24
Marketing Ethics and Sustainability
Ukuhlola imithelela yesimilo nenhlalo yezindlela zokumaketha kanye nokukhuthaza ukusimama

module #25
Ukugoqwa Kwezifundo & Isiphetho
Ukuhlela izinyathelo ezilandelayo emsebenzini Wokumaketha

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Ukumaketha ( 25 Amamojula )

Umsizi Wokufunda UlimiNgosekelo Lwezwi

Ukumaketha
( 25 Amamojula )

Umsizi Wokufunda Ulimi
Ngosekelo Lwezwi